In this day and age, it seems like everyone has an email list. With so many businesses vying for our attention, however, it can be challenging to stand out from the crowd. Whether you’re trying to grow your business or expand your customer base, email marketing is a key component of any successful digital strategy. Not only is it cost-effective and scalable, but research shows that email marketing also has the potential to generate higher ROI than other digital marketing channels. With that in mind, here are 4 simple email marketing strategies you need to know.
Create consistent brand messaging
It can be tempting to experiment with new email marketing campaigns right away, but it’s important to establish a consistent brand image first.
Your email marketing strategy should be as simple and straightforward as your website and other marketing efforts. Clear and concise messaging will help your business stand out from the crowd and encourage readers to open your emails.
For example, when designing your email campaign, you may choose to use a consistent colour scheme and visual style that extends across all of your marketing materials.
Additionally, it’s a good idea to create a brand voice that echoes your other marketing efforts.
For instance, you might choose to incorporate some of the terminology and tone you use on social media into your email marketing copy.
While you don’t have to have an email marketing strategy that’s completely in-line with your other marketing efforts, it’s helpful to show readers that your company is unified and consistent.
Go beyond transactional emails
The best email marketing campaigns go beyond transactional emails and create a relationship with their readers.
Transactional emails are the ones you send when someone signs up for your list or buys a product from you.
There are a couple of reasons why you may choose to focus on transactional emails exclusively.
First, these types of emails are easy to create and can be extremely effective.
Second, they’re quick to produce and can help you boost your weekly or monthly revenue quickly.
Be sure to include a clearly defined call to action in every transactional email you send. This might include a link to a specific product or an incentive to subscribe to your list or buy a certain product.
Finally, it’s useful to include a “thank you” note at the bottom of the email. You can use this space to let readers know how they can get in touch with your team if they have any questions or need help.
Include videos and graphics
The golden age of email marketing is upon us.
According to research, more than a quarter of marketers expect their email ROI to improve in the next 12 months.
One big reason for this growth in email marketing is the rise of email video.
Email video is far more engaging than static images and allows you to create more elaborate marketing content.
It’s also important to remember that email marketing is a highly visual medium.
According to one study, more than half of email readers open emails with images.
This makes visual elements crucial to the success of your email marketing strategy.
When creating content for your email marketing campaigns, don’t be afraid to experiment.
Check out which images and videos are performing well for similar businesses and see what you can learn from their examples.
Test different show up first options
Despite all of the potential that email has to offer, only a small percentage of marketers actually use it.
Learn from the mistakes of others and increase the percentage of your reads by implementing some tried-and-true email marketing strategies.
Start with the basics and include certain elements in every email you send.
For instance, make sure you include a clear subject line and a straight-to-the-point call to action in every email you send.
These are some of the most important email marketing elements you can include.
Don’t be afraid to be bold
Email marketing campaigns should be bold and confident.
When designing your emails, you may choose to create a more straightforward tone to mirror the tone you use on your website.
However, it’s helpful to include some more creative elements in your emails.
This can help you stand out from the crowd and give your emails some added personality.
A creative email strategy can also help you stand out from the competition.
This can help you differentiate your emails and create a more noticeable presence in readers’ inboxes.
Conclusion
Email marketing is an invaluable digital marketing channel that can help your business grow and expand its customer base.
It’s important to remember, however, that email is a highly visual medium. This means that it’s crucial to include some images along with your text.
It’s also important to create consistent brand messaging and go beyond transactional emails, including videos and graphics in your emails and testing different show up first options.